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性知音之闲人无数记,知音世所稀

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叶茂中几乎是请明星、拍广告、上央视,打造全国品牌的代名词,每年春节前是他最忙的时候。希望靠央视打造或重塑品牌的企业都信任叶茂中。叶茂中也出了几本营销的书,封面都是同一张他的招牌肖像,最新一本《冲突》于去年出版,卖 108 元。叶茂中表示,他认为有效的广告“必须 3 次以上曝光企业的品牌名、必须在 15 秒内强化受众的记忆度”,所以知乎的广告里,“知乎”出现了 9 次。

田德文称,对于英国而言,首先留给他们重新谈判的时间不多了,在特蕾莎推迟11日的“脱欧”协议议会表决后,“脱欧”陷入非常不利的状态;其次欧盟方面已经明确表态不会在现有协议上让步,英国并没有更多的选项。但是,田德文也表示,若是特蕾莎赢得这次不信任投票,对于“脱欧”而言则是个非常积极的信号。这将表明,在保守党内部,并没有压倒性的反对声,特蕾莎也就可以再次发起议会表决。

对此,中国电信的文件表示,停售达量限速套餐的目的是“为了减少达量降速带给用户的困扰,并进一步满足畅享套餐用户流量不降速的需求”。中国电信在向媒体回应时也表示,“用户流量使用不断增长,对速率的要求更高”,原来的达量降速套餐已不能满足用户需求。取消达量限速套餐,可以“进一步改善服务,保障用户畅快的上网体验”。

在阿里巴巴,首先我们是一个造梦者,我们需要梦想,需要对明天充满愿景。同时我们要做一个造风者。我们不仅不做跟风者,还要思考如何创造未来,不是追逐上一班列车,而去思考如何创造下一班列车。这是我在阿里巴巴的商业经历中体会的乐趣。That’s why, at Alibaba, we start with my first point, ‘we need to be a dream-maker. We need a dream. We need to think about tomorrow. We need a great vision to think about tomorrow.’ The second point I share with you, at Alibaba, we say ‘we want to be a future-shaper.’ So, we are not trying to be a follower, but how do you shape the future, create the next trend, rather than just follow the next trend. That’s a very, very interesting learning from my real life.

In Alibaba’s history, we have a lot of very important moments. One of the moments we experienced about six years ago was mobile. And as I said, when mobile internet came, in about 2012 or 2013, all the people were discussing the mobile internet. And also, mobile-driven internet shopping. But how do you upgrade your business? We talked a lot, and suddenly, everyone realized the mobile transition would come a lot faster than anyone imagined. Overnight, the price of smartphones was reduced to under RMB1000. Everybody had a smartphone, everybody could get a very fast 4G connection, and the mobile internet changed the whole life of the customers.

去年7月,特朗普与欧盟委员会主席容克就暂缓新关税以及进行贸易磋商达成共识。据彭博社报道,两位领导人承诺欧洲扩大对美国液化天然气和大豆的进口,并且双方承诺将降低不包括汽车在内的工业品关税。容克说,美国和欧盟将“暂缓其他关税”,并将适时重新评估美国钢铝关税和欧盟采取的报复性关税。

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